When the Seattle Times interviewed me for a blog post I was asked why I spell things “wEIner” instead of the proper German spelling “wIEner”. I wish I had a clever reason but I don’t.
To be honest, my spelling of the word was a split-second roll of the dice, or rather lightning speed Google search, late and night when I was feeling inspired to write about our adventures. I typed in “wEIner dog” and “wIEner dog” and both came up with just as many web pages for the short, elongated dog. Forgetting my 3th grade grammar, I went with the choice that I felt most comfortable typing.
After I set everything up with the spelling “wEIner”, Wikipedia (along with the Seattle Times lady) schooled me and told me that the proper spelling for this Dachshund slag term was “wIEner”. However, you do see it misspelled, as I have, all of the time – so much so that it doesn’t seem to make a difference how you spell it. If you type it into Google with either spelling, web pages about Dachshunds using both spellings turn up just as frequently.
So here I sit, perfectly ok with my “misspelling” except for one thing. Trademarking. I trademarked the term AdventurewEIner™ and secured the domain name youdidwhatwithyourwEIner.com. Not that I am totally paranoid but there are people out there who are looking to piggyback on your good idea and I realized that someone could poach my idea, and even my site and brand, by taking my words and spelling them “IE”.
To prevent this I have trademarked both spellings: AdventurewEIner™ and AdventurewIEner™ and youdidwhatwithyourwEIner™ and youdidwhatwithyourwIEner™.
Someday I may make the switch to the proper spelling but I am in no hurry right now.
This doesn’t eliminate all competition. Recently, I have seen someone I have met once or twice use the term Adventure *space* Weiner Hiking. Because of the space I don’t know if I can do anything about that. I considered it minor at this point anyway and not worth a fight.
Have you ever had anyone try and steal your idea or claim something you trademarked?