This blog managed to limp it’s way two years of graduate school with me. Although I managed to eek out a few posts a month, I have no illusions that it wouldn’t have survived at all if it wasn’t for you, our loyal and greatly appreciated readers. Thank You!
So, it’s done. Final. I am done with grad school.
I have so many plans for the future. The biggest plans are to grow my pet-centric social media consulting business and to get back to posting here regularly. My life continues to be busy and full of adventure so “regular” will probably only mean twice a week, and a bonus one here and there when I can, but that is way more than the 2 or 3 posts a month I have been sharing.
So this turning point is a great place to take stock of what our readers want to see going forward. Last month I asked our Facebook fans to complete a short survey. The response was amazing and it helped me out a lot. Many of you asked me to share the results so here it goes.
People that took the survey have been reading the blog for quite a while. 80% of the people have been reading the blog 6 months or more, with 50% having been reading for a year or more. That’s means the survey results are from people who are familiar with the blog and what I write about.
I asked people to rank the topics that I cover on the blog in order of interest. The results both surprised me and they didn’t. Since I was polling our Facebook fans, who are very much Dachshund devotees, it’s no surprise that “Everything Dachshund” was the #1 topic. I was surprised though that dog-friendly travel, of which I don’t write a lot about, beat out topics about hiking with dogs, of which I DO write a lot about. I am definitely going to find ways to write more about pet travel.
Currently, my “newsletter” is an alert letting people know that I have published a new blog post. I have been thinking about making it a traditional newsletter and including personal notes about Chester and Gretel, highlighting recent articles we found useful and interesting, and sharing new products we have discovered. 70% percent of people said they would be interested in receiving something like that once a month.
The best part of the survey results was seeing what people said their favorite thing was about the blog and the suggestions they had to make it even better. People most liked our pictures and adventure stories and wanted to see more of them. They also wanted to read about more Dachshund-specific issues.
Like I said, most of our fans on Facebook are Dachshund devotees. I know we have other readers out there too that have interests that aren’t quite as specific. Another big portion of our readers are general outdoor enthusiasts or people who are active with their dogs but own a different breed.