If you already know you want to work with us, please fill out THIS APPLICATION. If you want to know more, please see below.
Who We Are
You Did What With Your Wiener? (YDWWYW) is an award-winning outdoor adventure and travel lifestyle blog that focuses on being active with your small dog. The blog features me (Jessica) and my two adventurous Dachshunds, Chester (he has now passed on) and Gretel, and highlights topic such as dog-friendly hiking, getting fit with your pup, pet health and wellness, pet-friendly travel, and reviews.
Through our stories, I aim to improve the lives of pets and pet parents by encouraging them to be more active with their dog (primarily small dogs), create a healthier lifestyle for themselves and their pups, and inspire them to improve the bond with their pets.
YDWWYW embraces brands, products, and services that support these goals.
YDWWYW is honored to have received several peer-voted industry awards of recognition:
- Best [Pet Blog] Branding – BlogPaws Nose to Nose
- Best Adventure Pet Blog 2017 – Outdoor Blogger Awards
- Best Dog Blog 2017 – BlogPaws Nose to Nose award
- Best Dog Blog 2015 – BlogPaws Nose to Nose award
- Best Pet Blog Design 2015 – BlogPaws Nose to Nose award
How We Can Help You
Influencer Outreach
One-off reviews or product features are becoming a thing of the past. The smartest brands are in search of something more memorable and engaging; deeper, more authentic relationships with bloggers; higher quality content; blogs promoting less products but in a more substantial way; and creative, multi-faceted campaigns. With an ongoing strategy lasting 3 – 12 months, a blogger’s audience is more likely to trust their recommendation, engage with the brand, and keep the product or service front-of-mind.
I (Jessica) have been blogging and building our community for 7 years, have a masters degree in digital communications, and run my own pet-centric social media consulting company – PetTalk Media. My past clients include PetHub, Petsmart, Zuke’s, PawNosh, Ruffwear, HOKA ONE ONE, Sierra Trading Post, Outdoors NW Magazine, and CityDog Magazine and several subscription box companies. My experience and education enables me to work directly with PR and Marketing departments to develop custom, structured outreach campaigns.
Based on a no-obligation strategy session, I will put together a custom proposal that works in harmony with, and acts as an extension of, your brand and current marketing efforts. These multi-faceted campaigns can include a wide variety of components.
If I think your brand, product, or service is a good match for our audience, please contact Jessica for a current media kit, a no obligation 20-minute strategy session (delivered over phone or email), and custom quote.
Because these campaigns have many layers and are extremely hands-on, there are limited number of spaces available. These spaces typically fill up 3 – 6 months in advance. Please contact us well before your planned campaign to begin working with us.
Please note, due to the amount of requests and time commitments made to paid sponsors, YDWWYW can no longer write about services or products in exchange for “free product” or “exposure”. On very rare occasions, arrangement can be made to satisfy campaign fees with an equivalent value in products or services.
Content Strategy & Social Media Consulting
Jessica’s unique education and experience with digital communications in the pet industry, and work in the environmental and outdoor industries, positions her as the perfect consultant to work with a pet-centric brand, or an outdoor brand that wants to expand into the pet-owner marketplace, to help them build a strong online community of pet owners.
Jessica can help your company and team by:
- Providing customized, regular, evergreen blog content (guest or ghost-written) so you can focus your time and effort where you shine for your business
- Creating and curating social media content so you or your team can concentrate on engaging with your audience
- Making sure your current blog content is optimized to attract traffic and help you reach business goals
- Coaching you or your team – on topics such as social media best practices, in-content SEO optimization, pet industry trends and insider knowledge, etc – by condensing my 7 years of knowledge down to a few hours.
For more information, please contact Jessica or visit her coaching website PetTalkMedia.com
General Policies
Jessica maintains the ultimate control of what information is conveyed, and how it is conveyed, on YDWWYW. All relevant points will be discussed with you during the agreement negotiation period but please be aware that there may a bit of information, or a viewpoint, that may not have been discussed with you prior. If the agreement is for a featured review, please be aware that it will be an honest review and it may or may not be positive in your eyes.
In accordance with FTC guidelines, reviews of any received products or services will disclose the source of the item in a disclosure clause at the top or bottom of the blog post, or be a natural mention in the article that the product was given to us. Also, per Google rules, all compensated links will be no-follow. Compensation includes both monetary and trade in product or “exposure”. YDWWYW extends this practice to include all links promoting a product, service, or brand that is made at the request of an outside party.
If a product or service is accepted for giveaway on YDWWYW, we guarantee that the product will be given away as mutually agreed but the review disclaimer above still applies.
If we receive a product or service without an explicit agreement, it is not guaranteed we will write about your product.
YDWWYW does not currently accept traditional ads, such as banner or sidebar ads on a stand-alone basis.
